SEO and content go hand in hand.
After all, without SEO, your content can get lost somewhere on page 50 of the search results, and we all know that the traffic on those pages is less than satisfactory. Likewise, if your content is poor after the click, your ranking on the first page can do little. That’s why a good balance between SEO and content is so important!
Below are 10 SEO writing tips to make your content more widely available while improving your SEO efforts.
Tips for writing SEO content to make your content go further
1. Write for your audience first
This tip for writing SEO content is number one for a reason. It seems simple, yet so many businesses create content for the wrong reasons. Write content that speaks to your target market’s interests or answers their questions. Not all posts have to be about your product or service, but they should all relate to the industry. Claim yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting, informative, and better than your competition.
2. Maintain everything under one roof
Keep your original web content under your domain name and get the recognition and traffic your website deserves. If you have a blog site, opt out of holding with WordPress or a Blog writer and host the site in a subfolder on your domain name (e.g., www.example.com/blog ). Whenever you have the opportunity to showcase other forms of original content such as videos, infographics, or whitepapers, be sure to embed them on your site as well and share from there.
3. Make headlines that pack a punch
You have very little text to make a substantial perception. So do not take too lightly the power of an engaging heading for SEO! Write headings that are clear as well as intriguing, and use meaningful keywords. In addition to a good headline, make sure your meta descriptions are attractive and explain the topic of your article in more detail. Remember that your title and meta description will appear in search results, so make them matter!
4. Use keyword-rich phrases
Use keywords wisely and sparingly, and make sure your style is natural. Usage pertinent, keyword-rich expressions in your headings and content so that your visitors and the online search engine understand your article. However, be careful: too many keywords will not only put off your readers but can also lead to search engine penalties for containing too many keywords. In addition to using keywords throughout the text of your post, you should also take advantage of blog tags by assigning a few relevant keywords to each post; most general blogs already have tagging capabilities.
5. Structure your posts
The content of your post can be great, but it can easily get lost in a disorganized, inefficient format. Breaking the content into smaller paragraphs with headings makes it easier to read and keeps readers engaged. Organization on the backend is also crucial for search engines. When labeling headings (H1 for the title, H2 for subtitle), the correct tag hierarchy is essential to get a well-structured article.
6. Include images
Make your posts shine with images! People are visual. Including an image in your blog post can make a big impression. Do you have a Pinterest account? Not only can you promote your blogs through your other social media channels, but you can also pin posts with images, opening up another avenue for visitors to your website.
7. Distribute content via social media
Social media is a powerful tool to increase your content’s reach and encourage distribution. Post each new blog on social media sites and forums, using engaging descriptions and a call to action. Since the power of social media is in sharing, it’s also essential to have share buttons in each blog post. If you desire even more control over how your links appear when they are shared, executing Twitter Cards for Twitter or an Open chart for Facebook (technically) can give your shared links a boost and improve your click-through rates.
8. Implement Google Authorship
Google Authorship is a quick and easy method to link content to a specific author – all you need is a Google+ account. As a result, your articles will appear as rich snippets in search results with the author’s photo and the article’s title. Google Authorship is excellent for personal promotion, but it can also increase the click-through rate of your articles. If you are a writer, find out just how to establish Authorship for your site.
9. Promote all-natural link building
Connect structure has come a long way considering web link buying and link farms, but links are still a crucial ranking variable for search engine optimization. Connecting to your write-ups or internet site in your post will link back to your site when one more website picks up your write-up. If you obtain imagination with other sorts of content like infographics and video clips, adding an embed code to your site will help encourage content sharing and a link back to the source. When you create good SEO content, you increase share ability and the likelihood that other websites will link to it, so go for quality!
10. Monitor your activities
Keep track of your SEO-friendly content by monitoring your efforts. Google Analytics is the simple and free way to track your page views and average time spent on a page. For example, check your bounce rate and time spent on a page to understand how users interact with your site after landing on your content. If you see a high bounce rate and a low average time spent on the page, your content is irrelevant to searchers or, worse, not interesting. Also, look at the number of social interactions (shares, likes, etc.) to get an idea of the virality of your post. Using these simple metrics, you can get a good idea of what content is well received and famous so that you can repeat that type of content in the future.
SEO and content writing are essential pieces of the puzzle, so you must use high-quality techniques to ensure more visitors and engagement on your site.
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