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content marketing strategy

Content Marketing vs Content Writing

Key Differences: Content Marketing vs. Content Writing

Content plays an essential part in business promotion, with 90% of those who used content strategies in 2022 planning to maintain their present level of investment this year. It is essential to recognize that content writing and content marketing are related, but they are not the same. Content writing is a component of content marketing, […]

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Content marketing How to use persona-based content in your business strategy

What are “personalities”? A persona is a semi-virtual character that represents your optimal customer. When you have identified a possibly financially rewarding market, you can utilize identities for composing as if you were speaking with someone you recognize directly in that market. This can be names, faces, personalities, targets, etc. This sort of composing assists

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