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Key Differences: Content Marketing vs. Content Writing

Content Marketing vs Content Writing

Content plays an essential part in business promotion, with 90% of those who used content strategies in 2022 planning to maintain their present level of investment this year.

It is essential to recognize that content writing and content marketing are related, but they are not the same.

Content writing is a component of content marketing, but the latter encompasses a much broader range of content types and strategies.

Understanding the differences between content marketing and content writing is essential to integrate both into your business effectively.

What is Content Marketing?

What is content marketing

Content marketing encompasses a variety of services offered by dedicated agencies. Depending on the nature of your business, you can find specialized content marketing agencies, such as those specializing in SaaS or healthcare.

Content marketing requires planning, creating, and distributing relevant information to attract a specific audience without directly advertising products or services.

Integrating audio, visual, and textual content across social media, email, organic search, and different types of ads can increase user engagement and improve conversions depending on the type of business and user preferences.

Some of the different examples of content marketing include:

  • Writing LinkedIn articles
  • Running a weekly newsletter
  • Posting videos on YouTube
  • Tracking social media engagement
  • Publishing blog posts

Content marketing provides informational resources to an audience to inform them about services and products.

Content marketing encompasses a brand’s full range of content creation and deployment activities.

Content marketing can bring various benefits, such as increased organic traffic, improved backlink profile, increased brand authority and recognition, and potential customer attraction.

Related: What are the eight steps to content marketing and advertising?

What is Content Writing?

What is Content Writing

Creating content that meets your content marketing goals is essential to content writing.

Examples of content writing include:

  • eBooks
  • Whitepapers
  • Blog posts

Content writing requires engaging in tasks beyond simply writing text, including interviewing experts, obtaining images, and conducting research.

The role of a content writer is to create valuable and helpful content that can be utilized in a content marketing strategy.

Content writing depends on content marketing, requiring a strategy to create compelling content.

Related: The art of content writing for professional bloggers

Content Writing vs. Content Marketing – what’s the difference?

Content Writing vs. Content Marketing

Content writing is a part of content marketing, but content marketing cannot be considered a part of content writing.

Content writing refers to the creation of textual content. Content marketing may involve a variety of elements, including:

  • Tracking the performance of written content
  • Promoting written content
  • Publishing written content
  • Creating written content
  • Strategize which content types should be created and how to go about it.

Content marketing is an approach to creating content to increase brand awareness, and writers are often used to generate this content.

Content writing does not necessarily require external publication, and brand marketing can be conducted without text-based content through podcasts and videos.

Related: Content marketing How to use persona-based content in your business strategy

The differences between Content Writing and Content Marketing lie mainly in certain areas.


  • Content writing – Creating engaging content involves strategizing to understand the audience and tailoring the writing style for the designated purpose.
  • Content marketing – Regarding content marketing, various approaches need to be considered. These may involve creating blogs, managing social media campaigns, optimizing search engine advertisements, and developing search engine advertisements. Ultimately, the goal is to build a strategy that brings in new customers and generates repeat customers.


  • Content writing Content writing can be time-efficient if the writer has experience, good research skills, and a thorough understanding of English. With these requirements met, content creation should not be too time-intensive.
  • Content marketing Content marketing takes more time than content writing. It involves more than just researching and assembling a piece – it must be optimized for search engines. Significant planning is necessary before creation, from automation tools to social media strategies. All these elements are part of content marketing, making it a more significant project than just content writing.

Key performance indicators (KPIs)

  • Content writing – The key performance indicators involve accuracy, style, volume, and originality.
  • Content marketing – The Key performance indicators include search engine ranking, SEO-friendliness, page views, shares, comments, likes, and email subscribers.

The category

  • Content writing Content writing encompasses many aspects, including infomercials, landing pages, sales pages, and direct mail. Creating content on the web or other platforms can help gradually sway an audience toward an offer or product.
  • Content marketing Content marketing can include blog posts, emails, podcasts, videos, and infographics. Not all content writers can become content marketers, as they require more than just knowledge of how to write. Content marketing agencies are made up of specialists in different fields to bring their expertise to the campaign.

The goal

  • Content writing – The aim is to provide information, entertainment, and engagement for your audience.
  • Content marketing – The aim is to reach a wider audience online, attract new customers, and strengthen current relationships.

Related: 7 Reasons To Invest In Professional Content Creation

Connecting Content Writing and Content Marketing – Creating a solid relationship!

Understanding the purpose of content writing and content marketing is necessary to combine the two successfully.

These services are comparable to strawberries and cream. When consumed independently, they offer an enjoyable experience. However, when they are combined, they create an even more pleasant sensation.

If you do not have an engaging headline, your readers will not be motivated to click on the original content provided by a content marketing company. In this case, investing in a content writer could prove beneficial.

If your content feels like a sales pitch, it won’t be something readers look forward to. Content marketing should create content that’s easy to digest and provides real value.

Content marketing and content writing services are complementary. When utilized together, they produce content that provides value to readers while generating conversions.

Related: 12 Different Types Of Content Creation To Choose From

It’s Time for The Ultimate Face-Off – Content Marketing vs. Content Writing!

Some distinctions exist between content marketing and content writing; however, many refer to them interchangeably.

Content marketing may include content creation, although it is not required. Furthermore, content creation should generally be employed as an effective content marketing strategy.

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