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How to create your blog posts more engaging

Blog Post, Content Marketing, Copywriting, Digital Marketing, SEO, Social Media Marketing, Social Media Platform / By / / blog engagement, blog post, display social media buttons, inform your subscribers, know your audience, nine tips, offer a rating system, optimize the readability of posts, promote your blog on social media, SEO, Social Media, tools, use social comments, use strong CTAs in your blog, use the power of visuals for content, websites
Want your readers to comment, like, and share your posts? Here are nine ideas for creating your blog posts more engaging for your audience. Blog engagement is defined by the different ways people can interact with your posts. Engaged readers are people who are active on your blog. For example:
  • leave a comment
  • Subscribe to your blog
  • Follow your social media feeds
  • Rate your posts, or
  • Sharing your posts on social media
Engaged readers will most likely return to your blog to read more posts. Many blogs fall short of expectations. And there are several reasons for the lack of engagement on a blog. The most obvious reason is the quality of the content. But there can also be other obstacles, such as inconsistent posts and advertising or your site’s lack of engagement features. Low traffic and engagement don’t just limit the success of your blog. Engaged readers are also crucial for your blog’s search engine rankings. Do you want to create an engaging blog post? Don’t know how to start. Writing a good blog post can be challenging. Let’s start with myblogposter.com by looking at some general guidelines for writing a good blog post.

Why is blog engagement important for SEO?

Google prefers to list websites that provide valuable content and a good user experience. Engagement is a strong indicator of your blog’s value to your audience. So any activity on your blog will help improve your ranking. User-generated content is another important ranking factor. Comments on your blog posts are user-generated. Therefore, every comment on your posts helps improve your ranking. And comments encourage other readers to comment as well. Likes, shares, or mentions on social media also improve your ranking. And social media engagement increases your reach and drives additional traffic to your website. To make your blog posts much more appealing, you need quality content, strong CTAs, and multiple options that make it easy for your readers to interact with your posts. And most importantly, you need to promote your blog posts heavily.

Nine Tips to make your blog posts more engaging

1. Know your audience

The most obvious reason for lack of engagement is content that doesn’t meet your readers’ expectations. Quality content is the foundation of any effective blog post. To ensure that your blog posts get attention and engagement, you need content that stands out from the millions of other blog posts published daily. The more you focus on a specific topic for a specific audience, the better your post will hit the target. You must captivate your readers with a unique and original story and lead them from one amazement to the next. Applying this approach to your blog is key to captivating readers and leaving them wanting more. When you add value to your blog posts, they stay in your readers’ minds. If you provide tips, strategies, and guidance that make your readers’ lives easier and happier, they will remember your blog as a helpful resource.
  • Provide tips, strategies, how-to or entertaining content for your specific audience and topic.
  • Make sure you thoroughly research the topic you’re writing about to make your work relevant and current.
  • Create content that reminds your readers of you as a valuable source of valuable information on your topic.
Content research tools allow you to analyze the best content for your keywords and topics. For example: BuzzSumo: Type in a keyword, and the tool will show you a list of articles that generate the most social shares. Google Trends: The Google tool shows you a graph of how your keywords are performing over time.

2. Optimize the readability of your posts for your readers and the search engines

A well-written and properly formatted blog post is easy and fun for your audience to read and makes your blog posts more engaging. It also makes it much easier for search engines to index your blog post for searches.
  • Keep your language accessible and your sentences short and easy to understand
  • Be as brief as feasible and as long as required
  • Break your post into paragraphs of less than 300 words and meaningful subheadings
  • Structure your blog post into paragraphs of less than 150 words
  • Proofread for spelling and grammatical errors
  • Include keywords to optimize your content for search. Don’t overload your text with keywords; maintain a keyword density of 1-3%.
  • Use your focus keyword in image descriptions and video titles and descriptions.

3. Use the power of visuals for your content

Images have incredible power to make your blog posts more engaging. Visual content is more important than ever to capture the attention of today’s media consumers. Images drive additional traffic to your website through image and video searches on search engines and social media. Images increase website click-through rates (CTR) by about 47%. In addition, 27% of all search queries are for visual content.
  • Your readers will better understand and engage with your content if you supplement it with visual elements:
  • Use photos, motion gifs, and graphics in your content to visualize the most critical aspects.
  • Use infographics to create checklists, pros, and cons, step-by-step guides, flowcharts, or storytelling.
  • You can visualize tutorials or technical guides with screenshots or screencast videos.

4. Display social media buttons everywhere

Placing social networks share buttons on the top and base of each article will motivate your viewers to share your article. Also, motivate your visitors to share your photos. If you have an infographic, welcome your visitors to share it or embed it in their blogs by displaying the embed code. Always use strong calls to action like “please share” to get them to take action.

Tools that make it easy for your visitors to share and promote your blog posts

  • The Better Click to Tweet plugin for your blog. The plugin adds ready-to-use Twitter boxes to your posts or pages.
  • The Simple Share Buttons Adder or Social Warfare plugin for your blog adds social media buttons to your posts. There are multiple design options, networks, themes, and analytics options.
  • Use Share this image for your blog if you want to give your readers more ways to share your images on social media. The plugin adds up to 12 social media icons to your blog post images: Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and more. It automatically displays the social media icons when you hover over the post images on your website.

5. Use strong CTAs in your blog posts

If you want your readers to involve with your content, you must encourage them to take action. For example, if you want your readers to leave a comment, ask a question at the end of your post, invite them to share their opinion or experience, or contribute their ideas. The best way to spark engagement is to ask your blog visitors to do something:
  • Ask your readers to leave a comment or ask them to rate, like, or share your blog posts.
  • Encourage your readers to continue reading or commenting on your post or order a white paper, checklist, or e-book using solid call-to-actions (CTAs).
  • Use “sticky content” and “takeaways” to get your readers to subscribe to your blog or leave their email addresses to be followed up.
  • Use internal links to take your readers to further information on your website.

6. Use social comments to increase engagement with blog posts

User-generated comments and discussions help you build relationships with your audience and increase engagement on social media and your blog. Make it simple for your readers to comment on your posts by including a user-friendly comment form at the end of your article. Social media plugins for social commenting allow your visitors to log in with their social media credentials to comment on your blog posts. The comment will appear both on your website and (optionally) in social media feeds. It can help increase your blog’s reach and boost overall engagement. The most commonly used social media commenting system is the official Facebook commenting system, for the simple reason that Facebook is the most popular social network. With Facebook for Developer, you can quickly and easily create the code to install on your website.

7. Inform your subscribers about new blog posts

Your loyal subscribers are most likely to read your new posts. Many bloggers forget they already have blog site clients or a newsletter listing. Your email subscribers are the first ones who must know about a new blog post. If you don’t have a subscriber list yet, make it easy for your blog visitors to subscribe to your blog via blog subscription, newsletter subscription, push notification, or RSS feed. Want To Know More About How To Attract More Readers To Your Blog Check them out here

8. Offer a rating system for your blog posts

Reviews are an essential ranking factor for Google because they reflect the user experience. Rating your blog posts is another easy way for your readers to engage with your blog posts. And you’ve probably heard ratings are essential for your blog’s development and search engine optimization. A simple rating from your readers tells you whether they like your content or not. It also gives other readers a first impression of the quality of your posts. Positive reviews encourage other readers to read and engage with your blog posts. Unfavorable reviews show you where you can still improve your content.

9. Promote your blog post on social media

Promotion is probably the most crucial factor in making your blog posts more enjoyable because you need to increase the reach of your posts as much as possible so that more potential readers see your content. Social media marketing is a proven way to reach and engage your audience. However, don’t wait for your readers to share your blog posts. Start by sharing them on your social media accounts, in groups, and in social media discussions. Then, use your content for other purposes and share it again to extend the life of your blog post. This way, you’ll get more reach and engagement for your content.
  • Share your blog post on Twitter, Facebook, and LinkedIn if it’s relevant to business users.
  • If you have business pages on Facebook or LinkedIn, share your post on your pages as well, but use different times and days.
  • Also, share your blog post in relevant groups and communities on Facebook and LinkedIn, but on different days and times and with different messages tailored to each group.
  • Share your article images on Pinterest, Instagram, and Flickr, utilizing your focal image with your introduction, hashtags, and a web link to your blog post. Also, share your images on Twitter, Facebook, and LinkedIn to re-share your posts with different visual anchors. If you use several images, share them on different days and at different times.
  • Share your blog post in special interest groups.
  • Also, share a link to your blog post on social bookmarking networks like Diigo, Digg, and StumbleUpon.
  • Schedule your articles at the most effective times for each network and over several days, weeks, and months to extend the life of your posts.
Reach out to influencers to feature or link to your post. Like, share, and comment on their blog posts to get attention and reactions and encourage them to link to your posts.

What MyBlogPoster.Com Can Do For You

Whether you want to create your blog posts, or require the services of professional company blog writers to produce regular, quality web content for your site, MyBlogPoster.com has you covered.