I want to talk about how to start a Social Media Marketing Business entirely from scratch. I want to lay out several things I did so you go from zero to over a hundred thousand dollars monthly in the last twelve months and give you guys some steps to start taking.
So you can start growing your Social Media Marketing, Internet Marketing, or Digital Marketing type of business. Let’s talk about the five simple steps to starting your Social Media Marketing Business, your agency, or whatever you want.
Step1: Pick Your Niche
This is important that I have struggled with for a long time. Now really gets, it gets tempting in the very beginning of. If somebody comes to you and claims you obtained a Social Network Marketing Agency. Then that is going through and picking your niche, alright.
Will you work with me? I’m a Real Estate Agent, a Fitness Entrepreneur, or a Chiropractor or Dentist. Then you want to say yes to everyone because it’s like new business is coming in. There is no quicker, faster way to fail; load on the way more work than you ever want or even need.
Then to go through and like pick any niches all right. You want to make sure you niche down and get focused for success right, so I was going through like fur.
Step 2: Pick Your Focus
This goes along with picking your niche, but pick your focus. Are you a web developer? Do you go and create websites for people? Do you do SEO? Do you Facebook as do lead generation to youth, Female Marketing?
You can start being very specific concerning what you offer and then from there. You can expand and provide more things. However, you want to be very niche with this as well. So like me, when I first started, it was a hundred percent in real estate. Then I was teaching Real Estate Agents how to go through and generate leads utilizing Facebook Advertisements, not Instagram, not you, not any of these other websites.
But using Facebook Advertisements right now, we’ve been able to branch out. We offer several more services, But that was after ten months of focusing specifically on Facebook Ads.
Step 3: Posting
Once you pick your niche, you’ve got your brand. Your positioning is all done; you’ve got your focus. What you want to do is start posting to your Facebook Page. Your Instagram Account may be LinkedIn to go through and get clients.
And if you have no experience whatsoever, these are some freeways or more paid ways which we’ll talk about later. But you want to go through and post to your Facebook or LinkedIn if you’re brand new.
And you do not have any results whatsoever; you can say, ‘hey guys, I am starting to generate leads for Real Estate Agents or Chiropractors, or fitness entred, whatever it is, and I’m going to be using Facebook Advertisements. And if you guys want, I will experience, and I will establish your campaign co-charge whatsoever for the First two weeks:
All you have to do is spend for the advertisement, and then if it’s working. Then we can continue to work together all right. So it’s like a shallow risk, no pain, all that stuff. Just be able to go through and obtain your first clients, and then once you get several of those clients and start seeing some excellent results, this is something.
I still do guys today, and It works amazingly well. I’ll go through and post those success stories and testimonials on my Facebook Page, right? Then I’ll like to have a little CTA (call-to-action) like, hey, if you guys want outcomes like this, connect to me or whatever the call-to-action (CTA) is. I am still driving tons of organization that way because results speak very loudly right and so, instead of meeting on camera to needing to say like hey How this, how awesome my end is all things I’m going to can do for you if I have like a Mortgage Broker or Real Estate Agent, or whoever it is talking about the success that they have had with my system.
So, where do you want to obtain to, so how is the initial post going through? You’re saying hello; you know I can go through and set up. Your ad campaigns. Do a 100% for free, and then you should go through getting testimonials. You keep posting those, and I now have a library of testimonials. They look kind of just filter through.
I’ll go through and post them, and then I’ll go the more I post, the more people I obtain reaching out to me to go through and assist them in building their business.
Step 4: Posting Successes
Once you have somebody, if somebody goes through and if they have a success and they shoot a video for you excellent if they post on Facebook or email you about the success excellent, you want to go through and screenshot that and post it on your Facebook Page, your Instagram Account, LinkedIn wherever you’re branding yourself, or if you have an email list that you’re starting to the email list, she got an email to everyone says: ‘hey look this is how awesome like Sally or Joe or whoever it is.’
Posting successes not only build your credibility and authority and make people believe you, but it also brings a ton of people in, especially on social platforms. You can bring in a lot of business.
Step 5: Hiring
We’ve gone through we picked our niche; we picked our focus. We’ve gone through our few first couples of clients, and now once we go through and obtain our first, maybe 10 to 15 clients. You want to be running all these because then you can go through and learn how to go and interact with clients, bring them on, and set up those campaigns. You can know the ins and outs of your organization once you get about 10 or 12 clients or you want to start outsourcing.
You want to begin hiring other people to do the client work and teaching them because you want to spend a lot of your time in sales and marketing. You want to bring in more organization.
So now I can focus on that. I don’t have to focus on sales and marketing and then revert my focus and go, and it begins setting someone up and then answering support tickets. And they go to sales like you were wearing so many hats that you’re a big recipe for disaster and failure, so hire out and scale.
What I like to do is when you’re about one person can handle about 30 customers, and once you obtain about 15 new clients, I like to start training and hiring that next person. So I buy the time we get to 30, they can fully take on those clients.
And then we can have somebody else hire someone to handle the next round of clients, suitable? So then you know, let’s say I have got two people doing all the work and they can handle 30 clients each well. One will be doing 30 clients, and then the other will get to 15 clients.
We want to hire a 3rd person, so they can go through and start managing even more accounts and assist with more things.
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